10 Easy and Effective Real Estate Marketing Ideas

By ARW - Ruth -

10 Easy and Effective Real Estate Marketing Ideas

According to a 2020 study conducted by the National Association of Realtors (NAR),   “73% of buyers interviewed only one real estate agent during their home search.” This means it is essential for real estate agents to market and promote themselves as leading agents in the industry. Below, is a list of 10 Easy and effective real estate marketing ideas that can be utilized by real estate agents and brokers to reach prospective home buyers and sellers.

1. Create a Dynamic and Easy-to-Navigate Website

Before contacting any real estate agent, many people actively searching for a home will use the internet as a tool to check out the various services and products offered by real estate agents. It is essential to create a quality, professional website for your real estate business to showcase all of the products and services you provide to your clients. Make sure to include listings on your site along with regular updates so potential clients will make repeat visits as they search online for a home.  Add information to the site such as a mortgage calculator, articles about mortgages and mortgage rates, home insurance, finding a good home warranty, etc.

2. Optimize your Website for Mobile

Because most people today are constantly on-the-go, it is important to optimize your real estate website for mobile. When people search real estate websites using their mobile phone, they want to have a seamless experience, not an inconsistent, choppy condensed desktop screen on their mobile phone screen.

3. Professional Website Content

Website content should be professional and show visitors you are an authority in the real estate business. In other words, when it comes to real estate, you know what you are talking about and you understand how the real estate market works. Home buyers want agents that understand all areas of real estate, including their niche.

4. Showcase Client Testimonials

It is very beneficial to include testimonials from satisfied clients on your website.  By adding positive client testimonials, you build trust, increase credibility, and give potential clients an idea of how you represent clients.

5. Virtual Staging

Results from an HSR Certified Professional Home Stager 2018 study of 4,200+ homes from across the world, but mostly in the U.S., found 85% of staged homes sold for 6-25% more than unstaged homes. A virtual staging website gives prospects a peek into what the home looks like by using a virtual staging website.

6. Create A Zillow Profile

Zillow receives more than 188 million viewers each month. With Zillow, you can be viewed by thousands of new home buyer prospects. The profile you create allows you to share your listings with a large audience and connect with potential clients. 

7. Social Media Marketing

One effective way to increase awareness about your real estate website and demonstrate you are professional, trusted, and knowledgeable, is to take advantage of social media, which includes such platforms as Facebook (Meta), Local Facebook groups, Reddit, Instagram, Pinterest, Twitter, LinkedIn, YouTube, etc.  It also allows you to connect with potential clients, generate new leads, and catch the attention of potential clients. Instagram enables agents and realtors to grow their business by showcasing listings with beautiful pictures. With Instagram ads, you can select the type of posts such as video and image, budget, target audience, and duration of the ad.

8. Make Your Own Website And YouTube Videos 

An online video is a very effective promotion tool available to real estate agents. You can make a video yourself or pay a professional to produce one. It does not have to be an expensive project. You can promote yourself and your products and services; basically what you offer clients. You can also showcase homes for sale. 

9. Drone Photography 

Because video and images are so important to attracting clients, use a drone to take long shots of a home’s surrounding landscape and the home’s exterior, all by air. There are drone services available if you don’t want to buy one. 

10. Advise Home Sellers To Buy A Home Warranty 

A home warranty, or home service agreement, is a plan that provides coverage for unforeseen repair bills for items covered under the agreement that would not normally be covered under a homeowners insurance policy or a manufacturer's warranty. There are warranty plans that offer coverage for newer and aging home systems and appliances, regardless of make, brand, or model, in order to protect against possible future repair costs. A home seller would offer a real estate home warranty plan with the home to make the listing more desirable. A home warranty gives the seller and buyer protection during and after the home sale process. 

Depending upon the plan and options you choose, home warranty plans typically cover major appliances and systems that include, but are not limited to: 

    • Central air conditioning and heating

    • Interior electrical

    • Plumbing

    • Water heater

    • Range/Oven/Cooktop

    • Refrigerator

    • Dishwasher

    • Washer and Dryer

    • Garage door opener

    • Ceiling fans

Plus, more... 

In addition, you can select an “add on” to a plan that includes a pool, spa, well pump, personal electronics, outside water and sewer lines, and listing coverage.

ARW Home provides both sellers and buyers coverage, so with ARW Home warranty plans, homeowners experience prompt and professional customer service, immediate service for emergencies issues, and efficient response to a request for service within 24-48 hours. If you are planning to buy or sell a home, check out ARW Home warranty plans today.

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